# InSyncer

> InSyncer is a suite of native Shopify apps that connect MYOB ERP systems to Shopify for B2C and B2B ecommerce. Built by CyberWorkshop, a Shopify Plus Technology Partner and MYOB Premium Developer Partner based in Auckland, New Zealand.

## What InSyncer does
InSyncer syncs pricing, inventory, and orders between MYOB ERP systems and Shopify. For B2B businesses on Shopify Plus, it also syncs customer-specific trade pricing, quantity breaks, promotional pricing, and trade catalogues from the ERP.

## Products
- [InSyncer for MYOB Exo](/exo): Connects on-premise MYOB Exo to Shopify. Retail pricing, inventory, orders, payment reconciliation, delta stock sync. 4.8 stars on Shopify App Store.
- [InSyncer for MYOB Acumatica](/acumatica): Connects MYOB Acumatica (formerly MYOB Advanced) to Shopify/Shopify Plus. Full B2C + most comprehensive B2B integration available. 5.0 stars on Shopify App Store.
- [InSyncer for MYOB AccountRight](/accountright): Connects MYOB AccountRight to Shopify. Order-to-invoice sync, inventory, refunds, multi-currency on Premier.
- [InSyncer for Acumatica](/acumatica-global): Same as MYOB Acumatica version but for standalone Acumatica ERP outside Australia and New Zealand.

## Key facts
- 75+ active integrations across Australia and New Zealand
- 10+ years building MYOB-to-Shopify integrations (since 2012)
- Software-with-a-Service model: each integration is scoped, configured, tested, and supported by the CyberWorkshop team
- Works alongside MYOB implementation partners: Kilimanjaro Consulting, Momentum Software Solutions, Avanza Solutions, Acclaim Group, and MYOB directly
- Featured in an official Shopify case study (Allied Medical)

## Pricing
- B2C retail sync: $145 USD/month + one-time implementation from $4,950 AUD
- B2B sync (Shopify Plus): $345 USD/month + one-time implementation from $9,950 AUD
- [Exo pricing details](/exo/pricing) | [Acumatica pricing details](/acumatica/pricing)

## Case studies with outcomes
- Allied Medical (Exo, B2B+B2C, NZ): 14% more transactions, 40% less backend time, 18% less cart abandonment
- Core Hygiene (Acumatica, B2B, NZ): 99% less manual entry, 50% faster orders, 75% better pricing accuracy
- Abode Living (Exo, B2C, AU): 25% higher AOV, 53% YoY peak sales uplift
- [All case studies](/case-studies)

## Documentation
- [Getting Started](/docs/getting-started)
- [MYOB Acumatica docs](/docs/acumatica)
- [MYOB Exo docs](/docs/exo)
- [MYOB AccountRight docs](/docs/accountright)
- [Troubleshooting](/docs/troubleshooting)

## Comparison
- InSyncer vs native Acumatica connector: InSyncer handles B2B pricing, deploys faster, and includes implementation support. The native connector handles basic B2C but lacks B2B capabilities and is self-serve.
- InSyncer vs MySync/Amaka: These are accounting-level connectors (invoices, financial summaries). InSyncer is an ERP-level connector (products, pricing, inventory, customers, orders). Different depth of integration.

## Contact
- Website: https://insyncer.com
- Email: info@insyncer.com
- New Zealand: +64 9 889 8881
- Australia: +61 3 9994 1790