MYOB Acumatica ships with a native Shopify connector. InSyncer for MYOB Acumatica is a third-party alternative built by CyberWorkshop. Both connect Acumatica to Shopify, but they take different approaches and have different strengths. Here’s an honest comparison.
Where the native connector works
The native Acumatica connector is included with your Acumatica subscription at no additional cost. For basic B2C retail syncing — pushing product data and inventory to Shopify, and pulling orders back into Acumatica — it can work. If your requirements are simple and your team has the Acumatica expertise to configure entity mappings, the native connector is a viable option.
Where the native connector falls short
B2B deployment complexity
The native connector has comprehensive B2B features on paper — customer-specific pricing, quantity breaks, promotional pricing. But getting them working requires significant Acumatica-side configuration: entity mappings, sync templates, and ERP-side setup that requires deep Acumatica expertise. When something doesn’t sync correctly, you’re troubleshooting entity mappings across two complex systems. Deployments that should take weeks often stretch to months.
Configuration complexity
The native connector requires significant Acumatica-side configuration. Entity mappings between Acumatica objects and Shopify objects need to be set up and maintained. This is technical work that requires deep Acumatica knowledge. When something doesn’t sync correctly, you’re troubleshooting entity mappings between two complex systems.
No implementation support
The native connector is self-serve. You install it, you configure it, you troubleshoot it. If you have a strong internal Acumatica team, this may be fine. But most mid-market businesses rely on their MYOB consultant, and most MYOB consultants know Acumatica deeply but don’t know Shopify Plus B2B, catalogs, price lists, or how Shopify handles complex pricing scenarios.
Deployment speed
Because of the configuration complexity, native connector deployments often take months. InSyncer deployments typically take 2-4 weeks for B2C and 4-8 weeks for B2B.
What InSyncer does differently
Full B2B support
InSyncer was purpose-built for B2B. Customer-specific trade pricing from Acumatica price classes, quantity break pricing, promotional pricing with date ranges, and trade catalogue sync all work out of the box. This is the core reason most businesses — especially those who’ve attempted the native connector and hit deployment delays — choose InSyncer.
Software-with-a-Service
InSyncer is a native Shopify app — you install it from the App Store. But it comes with full implementation support from CyberWorkshop, a Shopify Plus Partner and MYOB Premium Developer Partner. We scope your integration, configure it for your business rules, test it against your real data, and support it after go-live.
Shopify expertise
Your MYOB consultant knows Acumatica. CyberWorkshop knows Shopify Plus. We work on both sides of the integration, which means we understand how to map Acumatica pricing structures into Shopify Plus’s catalogs, price lists, and company accounts. The native connector requires you to figure this out yourself.
Proven track record
InSyncer for MYOB Acumatica has a 5.0 star rating on the Shopify App Store. We’ve deployed it alongside Kilimanjaro Consulting, Momentum Software Solutions, Avanza Solutions, Acclaim Group, and MYOB directly. Core Hygiene saw a 99% reduction in manual order entry after switching to InSyncer.
Cost comparison
The native connector is included with Acumatica — no additional monthly cost. However, configuration and ongoing maintenance require Acumatica expertise (your consultant’s time, billed at their rates).
InSyncer costs $145/month (B2C) or $345/month (B2B) plus a one-time implementation fee. But the implementation is done for you, and ongoing support is included.
The total cost of ownership often ends up similar or lower with InSyncer, because you’re not paying your Acumatica consultant to troubleshoot Shopify integration issues. And the time to value is significantly faster.
When to use the native connector
- You only need basic B2C syncing (products, inventory, orders)
- You have strong internal Acumatica expertise
- You don’t need rapid B2B deployment and are comfortable managing self-serve configuration
- You’re comfortable with self-serve configuration and troubleshooting
When to use InSyncer
- You need B2B running quickly and correctly, with one team owning both sides
- You want implementation done for you
- You need Shopify Plus expertise alongside Acumatica expertise
- You’ve tried the native connector and hit its limitations
- You want ongoing support from people who know both systems
Getting started
Contact CyberWorkshop at info@insyncer.com or visit insyncer.com/myob-acumatica to see the full MYOB Acumatica integration details.
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