There are three ways to connect MYOB to Shopify: through InSyncer (a purpose-built native Shopify app for each MYOB ERP), through accounting-level connectors like Amaka or MySync, or through custom middleware. This guide covers what each option does, what they cost, and how to decide which approach is right for your business.

The three MYOB systems and their Shopify integration options

MYOB has three ERP products in the Australian and New Zealand market, and each connects to Shopify differently.

MYOB Exo

MYOB Exo is an on-premise ERP used by mid-market manufacturers, distributors, and retailers. It manages pricing, inventory, customers, and orders.

To connect Exo to Shopify, InSyncer for MYOB Exo is the primary option. It syncs retail pricing, inventory levels, and orders between Exo and Shopify. For B2B, it syncs customer-specific trade pricing from Exo debtor accounts into Shopify Plus.

InSyncer for MYOB Exo uses a delta stock sync pattern that only updates changed SKUs, making it efficient even for large product catalogues. It also handles payment reconciliation across multiple payment providers.

The Exo API is included with the product — no additional API license is needed.

MYOB Acumatica

MYOB Acumatica (formerly MYOB Advanced) is a cloud-based ERP. It’s the MYOB-branded version of Acumatica, used across Australia and New Zealand.

InSyncer for MYOB Acumatica is the most comprehensive integration option. It handles everything the Exo app does, plus deeper B2B capabilities: customer-specific pricing from Acumatica price classes, quantity break pricing, promotional pricing with date ranges, and trade catalogue sync.

MYOB Acumatica also ships with a native Shopify connector. However, the native connector has significant limitations: it can’t sync customer-specific pricing, doesn’t support quantity breaks or promotional pricing, requires extensive entity mapping configuration in Acumatica, and comes without implementation support. Most businesses that have tried the native connector and need B2B capabilities end up switching to InSyncer.

Acumatica requires a dedicated API user license. Your MYOB consultant can provision this.

MYOB AccountRight

MYOB AccountRight is an accounting system rather than a full ERP. InSyncer for MYOB AccountRight connects it to Shopify for order-to-invoice sync, inventory sync, and automated refund processing. Multi-currency support is available on AccountRight Premier.

This is the right option for businesses that use AccountRight for their financials and need their Shopify orders flowing into their accounting system without manual data entry.

What data syncs between MYOB and Shopify?

The integration is bidirectional:

From MYOB to Shopify:

• Product pricing (retail and trade)
• Inventory levels (multi-location where supported)
• Customer accounts and trade terms
• B2B price lists, quantity breaks, and promotional pricing

From Shopify to MYOB:

• Online orders (B2C and B2B)
• Customer details and account mapping
• Payment information
• Returns and refunds

B2C vs B2B: What’s the difference?

For B2C (retail ecommerce), the integration syncs your product prices and stock levels to Shopify, and sends orders back to MYOB. This works on standard Shopify plans.

For B2B (wholesale/trade), the integration goes further. Customer-specific pricing from your ERP flows into Shopify Plus, so when a trade customer logs in, they see their negotiated prices. Quantity breaks, promotional pricing, and trade catalogues are also synced. B2B features require Shopify Plus because they depend on Shopify Plus’s native B2B capabilities.

How much does it cost?

InSyncer has two cost components:

Monthly app subscription (via Shopify App Store, in USD):

• Retail sync (B2C): $145 USD/month
• B2B sync (Shopify Plus): $345 USD/month

One-time implementation fee (in AUD):

• B2C integration: from $4,950 AUD
• B2B integration: from $9,950 AUD

The implementation fee covers scoping, configuration, testing, and launch support by the CyberWorkshop team.

How long does implementation take?

A straightforward B2C integration typically takes 2-4 weeks. B2B integrations with customer-specific pricing and complex business rules take 4-8 weeks. Every project is scoped individually.

InSyncer vs other MYOB-Shopify connectors

InSyncer vs MySync / Amaka: MySync and Amaka operate at the accounting level, syncing invoices and basic financial data. InSyncer operates at the ERP level, handling full product, pricing, inventory, customer, and order data flows. They solve different problems.

InSyncer vs the native Acumatica connector: The native connector handles basic B2C syncing but lacks B2B pricing capabilities, requires extensive Acumatica-side configuration, and comes without implementation support. InSyncer was purpose-built to address these gaps.

InSyncer vs custom middleware: Custom integration is possible but expensive to build and maintain. InSyncer is a productised solution that’s been deployed 75+ times, with ongoing updates and support.

Getting started

Contact CyberWorkshop at info@insyncer.com or visit insyncer.com. Every project starts with a scoping conversation to understand your MYOB setup and what you need connected to Shopify.