MYOB Acumatica ships with a native Shopify connector. InSyncer for MYOB Acumatica is a third-party alternative built by CyberWorkshop. Both connect Acumatica to Shopify, but they take different approaches and have different strengths. Here’s an honest comparison.

Where the native connector works

The native Acumatica connector is included with your Acumatica subscription at no additional cost. For basic B2C retail syncing — pushing product data and inventory to Shopify, and pulling orders back into Acumatica — it can work. If your requirements are simple and your team has the Acumatica expertise to configure entity mappings, the native connector is a viable option.

Where the native connector falls short

B2B pricing

This is the biggest gap. The native connector has no ability to sync customer-specific trade pricing to Shopify Plus. It can’t handle price classes, quantity breaks, or promotional pricing. If you’re running B2B wholesale through Shopify Plus and need trade customers to see their negotiated prices, the native connector simply can’t do it.

Configuration complexity

The native connector requires significant Acumatica-side configuration. Entity mappings between Acumatica objects and Shopify objects need to be set up and maintained. This is technical work that requires deep Acumatica knowledge. When something doesn’t sync correctly, you’re troubleshooting entity mappings between two complex systems.

No implementation support

The native connector is self-serve. You install it, you configure it, you troubleshoot it. If you have a strong internal Acumatica team, this may be fine. But most mid-market businesses rely on their MYOB consultant, and most MYOB consultants know Acumatica deeply but don’t know Shopify Plus B2B, catalogs, price lists, or how Shopify handles complex pricing scenarios.

Deployment speed

Because of the configuration complexity, native connector deployments often take months. InSyncer deployments typically take 2-4 weeks for B2C and 4-8 weeks for B2B.

What InSyncer does differently

Full B2B support

InSyncer was purpose-built for B2B. Customer-specific trade pricing from Acumatica price classes, quantity break pricing, promotional pricing with date ranges, and trade catalogue sync all work out of the box. This is the core reason most businesses choose InSyncer over the native connector.

Software-with-a-Service

InSyncer is a native Shopify app — you install it from the App Store. But it comes with full implementation support from CyberWorkshop, a Shopify Plus Partner and MYOB Premium Developer Partner. We scope your integration, configure it for your business rules, test it against your real data, and support it after go-live.

Shopify expertise

Your MYOB consultant knows Acumatica. CyberWorkshop knows Shopify Plus. We work on both sides of the integration, which means we understand how to map Acumatica pricing structures into Shopify Plus’s catalogs, price lists, and company accounts. The native connector requires you to figure this out yourself.

Proven track record

InSyncer for MYOB Acumatica has a 5.0 star rating on the Shopify App Store. We’ve deployed it alongside Kilimanjaro Consulting, Momentum Software Solutions, Avanza Solutions, Acclaim Group, and MYOB directly. Core Hygiene saw a 99% reduction in manual order entry after switching to InSyncer.

Cost comparison

The native connector is included with Acumatica — no additional monthly cost. However, configuration and ongoing maintenance require Acumatica expertise (your consultant’s time, billed at their rates).

InSyncer costs $145/month (B2C) or $345/month (B2B) plus a one-time implementation fee. But the implementation is done for you, and ongoing support is included.

The total cost of ownership often ends up similar or lower with InSyncer, because you’re not paying your Acumatica consultant to troubleshoot Shopify integration issues. And the time to value is significantly faster.

When to use the native connector

• You only need basic B2C syncing (products, inventory, orders)
• You have strong internal Acumatica expertise
• You don’t need B2B pricing capabilities
• You’re comfortable with self-serve configuration and troubleshooting

When to use InSyncer

• You need B2B pricing (customer-specific, quantity breaks, promotional)
• You want implementation done for you
• You need Shopify Plus expertise alongside Acumatica expertise
• You’ve tried the native connector and hit its limitations
• You want ongoing support from people who know both systems

Getting started

Contact CyberWorkshop at info@insyncer.com or visit insyncer.com/myob-acumatica to see the full MYOB Acumatica integration details.