B2B Ecommerce on Shopify Plus: What MYOB Businesses Need to Know

Shopify Plus has invested heavily in native B2B capabilities over the past two years. For MYOB businesses considering a wholesale ecommerce channel, the platform has reached a point where it can handle genuine B2B complexity — not just a password-protected store with discounted pricing.

What Shopify Plus B2B includes

Shopify Plus now supports:

• Company accounts: B2B customers are organised as companies with multiple buyers, each with their own login
• Custom price lists: Different pricing for different customers or customer groups
• Catalogs: Control which products each company can see and purchase
• Volume pricing: Quantity-based pricing tiers
• Payment terms: Net 30, Net 60, and other payment terms per company
• Order approval workflows: Buyers can place orders that require approval before processing
• Wholesale-specific checkout: Separate from the B2C checkout experience

This is a significant shift from the early days of Shopify B2B, which was essentially “give trade customers a discount code.” The platform now handles the core requirements of wholesale ecommerce natively.

Where the ERP connection matters

Shopify Plus has the B2B features, but it doesn’t have your business data. Your pricing, your customer relationships, your inventory, your order processing — that all lives in MYOB.

Without an ERP connection, you’d need to manually maintain price lists in Shopify Plus for every customer, manually update inventory, and manually re-enter orders into MYOB. For a handful of customers that might be manageable. For dozens or hundreds of trade customers, it’s not.

This is where InSyncer fits. It connects your MYOB system (Exo or Acumatica) to Shopify Plus’s B2B features, keeping the data in sync:

• Customer-specific pricing from MYOB price classes flows into Shopify Plus price lists
• Inventory from MYOB keeps the storefront accurate
• Orders placed on Shopify Plus flow back into MYOB as sales orders, mapped to the correct debtor account
• Quantity breaks and promotional pricing update automatically when changed in MYOB

The ERP stays the source of truth. Shopify Plus handles the storefront. InSyncer keeps them connected.

Is Shopify Plus right for your B2B?

Shopify Plus B2B is a strong fit if:

• Your trade customers would benefit from self-service ordering (browse products, see their pricing, place orders, check order history)
• You want to reduce phone and email ordering
• Your pricing structure is managed in MYOB and you need it reflected online
• You’re already using Shopify for B2C and want to add a B2B channel on the same platform

It’s less suited if your B2B process involves heavy configuration, custom quoting, or complex approval chains that go beyond Shopify’s current capabilities. For most wholesale ordering scenarios — “log in, see my prices, add to cart, place order” — it works well.

What it costs

Shopify Plus starts at approximately $2,000-2,500 USD per month. On top of that, InSyncer’s B2B Sync plan is $345 USD per month, plus a one-off implementation fee for scoping, configuration, and testing.

The total cost needs to be weighed against the manual effort you’re replacing. If your team currently spends hours per day on manual order entry, pricing lookups, and inventory updates, the ROI can be significant.

Next steps

If you’re considering B2B on Shopify Plus with MYOB, get in touch. We can walk you through what’s involved, show you examples of live B2B stores connected to MYOB, and scope a project for your business.