The business
Abode Living, pioneered by Robert Adair, is Australia’s luxury bed linen frontrunner, manufacturing products in a dedicated Australian factory. Their Melbourne store is well established, but their online ambitions were being held back by their existing platform.
The challenge
Abode Living was on WooCommerce, which was inflexible and hindered them from quickly deploying customisations. They wanted to replicate their in-store personal experience online and expand into international markets.
The solution
Abode Living collaborated with CyberWorkshop to transition to Shopify Plus. While Soul+Wolf managed the website migration, CyberWorkshop handled the integration of MYOB Exo and Shopify, ensuring synchronisation of POS data, customer history, and product details.
The results
- 25% increase in average order values
- 53% year-on-year peak sales uplift
- Successful expansion into the New Zealand market via Shopify Plus’s multi-currency capabilities