Abode Living's ecommerce transformation with MYOB Exo and Shopify Plus
Australian luxury bed linen maker migrated from WooCommerce to Shopify Plus with MYOB Exo integration via InSyncer.
The business
Abode Living, pioneered by Robert Adair, is Australia’s luxury bed linen frontrunner, manufacturing products in a dedicated Australian factory. Their Melbourne store is well established, but their online ambitions were being held back by their existing platform.
The challenge
Abode Living was on WooCommerce, which was inflexible and hindered them from quickly deploying customisations. They wanted to replicate their in-store personal experience online and expand into international markets.
The solution
Abode Living collaborated with CyberWorkshop to transition to Shopify Plus. While Soul+Wolf managed the website migration, CyberWorkshop handled the integration of MYOB Exo and Shopify, ensuring synchronisation of POS data, customer history, and product details.
The results
- 25% increase in average order values
- 53% year-on-year peak sales uplift
- Successful expansion into the New Zealand market via Shopify Plus’s multi-currency capabilities
More case studies
Allied Medical
MYOB Exo · B2B + B2C
New Zealand's leading assistive technology provider migrated from Umbraco to Shopify Plus with MYOB Exo integration via InSyncer.
Karma Drinks
MYOB Exo · B2B
Ethical drinks company replaced manual ordering with a connected Shopify-MYOB Exo wholesale channel.
Gordon Harris
MYOB Exo · B2B + B2C
New Zealand's largest art and graphic supply retailer connected MYOB Exo to Shopify with real-time pricing and inventory sync.
Have a similar project?
Tell us about your business and we'll show you how InSyncer can connect your MYOB system to Shopify.