Allied Medical transforms B2B with Shopify and MYOB Exo

The business

Allied Medical was founded in 1998 by Ken and Katie Noble with the mission of providing world-class assistive technology in New Zealand. For over two decades, they’ve supplied consumers, businesses, and medical providers with mobility aids and rehabilitation equipment.

The challenge

Allied Medical’s previous website on Umbraco was difficult to maintain and lacked responsiveness. B2B buyers — home healthcare providers, physiotherapists, and pharmacies — couldn’t easily place orders, view previous orders, or find equipment. The search functionality was poor, there was no invoice history, and the team was spending time on manual workarounds.

The solution

CyberWorkshop partnered with Allied Medical to migrate to Shopify Plus with B2B on Shopify and InSyncer for MYOB Exo. The InSyncer integration automatically syncs prices and inventory across all channels, reducing manual updates. The Shopify Plus B2B features give wholesale customers access to customer-specific catalogs, volume pricing, company profiles, invoice history, and reordering.

Key elements:

• Shopify Plus with B2B on Shopify for wholesale self-service
• InSyncer for MYOB Exo for real-time pricing and inventory sync
• Advanced user permissions for different wholesale buyer roles
• Multi-location stock management across three warehouses
• Upgraded search functionality via Shopify’s Search & Discovery app

The results

Since moving to Shopify, Allied Medical has seen measurable improvements across the business:

• 14% increase in transactions across B2B and DTC channels
• 40% reduction in time spent on backend tasks
• 18% reduction in cart abandonment rates
• 60% faster product listing with Shopify’s bulk editing tools
• Bounce rate nearly halved from 35% to 17.6%
• 4.7% increase in online revenue

This case study was featured as an official Shopify case study at shopify.com/case-studies/allied-medical.