Margifox Distributors transforms B2B operations with Shopify Plus and MYOB Acumatica
Leading Australian beauty distributor transitioned from Magento to Shopify Plus with MYOB Acumatica integration.
The business
Margifox Distributors is a leading Australian beauty product distributor, serving salons and stylists across the country.
The challenge
Margifox was on Magento, which was becoming difficult to maintain. They needed a modern B2B ecommerce platform that could handle their complex pricing structures and integrate with MYOB Acumatica for both B2B and B2C operations.
The solution
CyberWorkshop migrated Margifox to Shopify Plus with comprehensive MYOB Acumatica integration via InSyncer. The solution covers both B2B (salon and stylist ordering with trade pricing) and B2C (direct-to-consumer retail), with custom features for the beauty distribution market.
The results
Margifox now runs both B2B and B2C through a single Shopify Plus storefront integrated with MYOB Acumatica. Trade customers see their specific pricing, and the ordering experience is significantly smoother than their previous connector.
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