Karma Drinks brings ethical B2B ordering online with MYOB Exo
Ethical drinks company replaced manual ordering with a connected Shopify-MYOB Exo wholesale channel.
The business
Karma Drinks is a New Zealand-based ethical drinks company committed to Fairtrade principles and sustainable business practices.
The challenge
Karma Drinks’ trade customers were ordering by phone, email, and through sales reps. The manual ordering process was time-consuming and error-prone, with pricing managed separately from the ERP.
The solution
CyberWorkshop connected Shopify with MYOB Exo using InSyncer, creating an online wholesale ordering channel where trade customers can log in and order at their negotiated pricing. Orders flow directly into Exo for processing.
The results
Karma Drinks’ trade customers now order online at their agreed pricing, with orders syncing directly into MYOB Exo. The manual ordering process has been replaced with a modern self-service channel that reflects their trade terms.
More case studies
Allied Medical
MYOB Exo · B2B + B2C
New Zealand's leading assistive technology provider migrated from Umbraco to Shopify Plus with MYOB Exo integration via InSyncer.
Core Hygiene
MYOB Acumatica · B2B
Part of the Tennex Health and Hygiene Group, Core Hygiene replaced manual B2B workflows with dynamic trade pricing and automated order processing.
Abode Living
MYOB Exo · B2C
Australian luxury bed linen maker migrated from WooCommerce to Shopify Plus with MYOB Exo integration via InSyncer.
Have a similar project?
Tell us about your business and we'll show you how InSyncer can connect your MYOB system to Shopify.