Whiteley Allcare modernises B2B with Shopify and MYOB Acumatica
New Zealand healthcare products supplier modernised B2B operations with Shopify Plus and MYOB Acumatica integration.
The business
Whiteley Allcare has been a trusted New Zealand supplier of allied healthcare products since 1998, serving healthcare professionals across the country.
The challenge
Whiteley Allcare needed to modernise their B2B ordering process while maintaining the personalised service their healthcare professional customers expect. They were also undergoing an ERP system change and needed the integration to deploy without disrupting the business.
The solution
CyberWorkshop implemented a Shopify B2B solution integrated with MYOB Acumatica, optimising the ordering process with trade pricing sync, customer account mapping, and self-service ordering for healthcare professionals. The deployment was seamless with zero business interruption during the ERP system change.
The results
Whiteley Allcare now operates a modern B2B ordering portal where healthcare professionals can browse products, see their negotiated pricing, place orders, and view order history — all driven from MYOB Acumatica via InSyncer.
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