How to Link MYOB Acumatica with Shopify for B2B Selling

InSyncer connects MYOB Acumatica with Shopify or Shopify Plus to create a B2B ecommerce experience where trade customers see their negotiated pricing, product catalogues, and account details — all driven from your ERP.

What B2B features are supported

Customer-specific trade pricing: Each trade customer’s negotiated pricing from Acumatica price classes flows into Shopify
Quantity breaks: Volume-based pricing tiers configured in Acumatica sync to Shopify
Promotional pricing: Time-bound promotional rates from Acumatica with correct start and end dates
Trade catalogues: Control which products each B2B customer can see based on Acumatica configuration
Customer account mapping: Shopify customers linked to Acumatica debtor accounts for accurate pricing and order routing

Prerequisites

Shopify or Shopify Plus
MYOB Acumatica with customer price classes configured
InSyncer B2B Sync plan ($345 USD/month)

How it works

Acumatica is the source of truth for all B2B pricing and customer relationships. InSyncer reads the pricing data from Acumatica and pushes it into Shopify’s B2B features (catalogs, price lists, company accounts).

When a trade customer logs into your Shopify store, they see:

Their specific pricing (not the retail price)
Volume discounts that match their Acumatica terms
Only the products they’re authorised to purchase
Their order history and account details

Orders placed by B2B customers flow back into Acumatica mapped to the correct debtor account with the correct pricing applied.

Configuration

B2B configuration is handled by the CyberWorkshop team. It involves:

Mapping Acumatica price classes to Shopify price lists
Configuring customer account linking (Acumatica debtor to Shopify company)
Setting up catalogue rules for product visibility
Testing with sample trade customer accounts
Verifying pricing accuracy across different customer tiers

Need help?

B2B integrations are more complex than B2C and benefit from careful scoping. Contact info@insyncer.com to discuss your requirements.